The Fundamentals of Design Management

The Fundamentals of Design Management

Book Title: The Fundamentals of Design Management

Author: Ellen Lupton

Format: Paperback | 208 pages

Publication Date: 24 Jun 2010

ISBN-13: 9782940411078

The book explicitly places the principles and processes of design within the context of a business or enterprise, explaining how design management can relate to the cultural, environmental, political and social impact of an enterprise. It emphasises the inter-disciplinary nature of design management, and as such is of relevance to students of a number of disciplines: from art and design to business, marketing or media. The text is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.