Book Title: Focus Groups : A Practical Guide for Applied Research
Author: Rosaline S. Barbour
Format: Spiral bound | 280 pages
Publication Date: 23 Sep 2014
Using an engaging, straightforward writing style, the authors draw on their more than 50 years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus process, including tips for avoiding problems and pitfalls.