The Idea Writers : Copywriting in a New Media and Marketing Era

The Idea Writers : Copywriting in a New Media and Marketing Era

Book Title: The Idea Writers : Copywriting in a New Media and Marketing Era

Author: Luke Sullivan

Format: Paperback | 213 pages

Publication Date: 14 Dec 2010

ISBN-13: 9780230613881

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.