Book Title: The Idea Writers : Copywriting in a New Media and Marketing Era
Author: Luke Sullivan
Format: Paperback | 213 pages
Publication Date: 14 Dec 2010
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.