Deluxe : How Luxury Lost Its Luster

Deluxe : How Luxury Lost Its Luster

Book Title: Deluxe : How Luxury Lost Its Luster

Author: Alicia Drake

Format: Paperback | 375 pages

Publication Date: 01 Aug 2008

ISBN-13: 9780143113706

Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. Deluxe is an uncompromising look behind the glossy fa├žade that will enthrall anyone interested in fashion, finance, or culture.