Business Law

Business Law

Book Title: Business Law

Author: Dr. Philip T. Kotler

Format: Hardback | 1744 pages

Publication Date: 25 Feb 2015

ISBN-13: 9780077733711

Throughoutits 80 years of existence, this book has been a leader andan innovator in the fi elds of business law and the legal environmentof business. One reason for the book's success is its clearand comprehensive treatment of the standard topics that formthe traditional business law curriculum. Another reason is its responsivenessto changes in these traditional subjects and to newviews about that curriculum. In 1976, this textbook was the fi rstto inject regulatory materials into a business law textbook, defi ningthe "legal environment" approach to business law. Over theyears, this textbook has also pioneered by introducing materialson business ethics, corporate social responsibility, global legalissues, and e-commerce law. The 16th Edition continues to emphasizechange by integrating these four areas into its pedagogy