Book Title: The McGraw-Hill 36-Hour Course: Online Marketing
Author: Joe Pulizzi
Format: Paperback | 272 pages
Publication Date: 18 Feb 2011
A crash course on the most dynamic marketing platform today!Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as:
Content marketing and bloggingSocial media marketingWeb analyticsSearch Engine Optimization (SEO )E-mail marketingOnline Public RelationsEarn a Certificate of Achievement Through A Free OnlineExamination!
The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You're already on your way to Web marketing mastery!